Communication Strategy

Strategy & Plan Development

A research-based communications strategy and plan is your roadmap for effectively telling your organization’s story and achieving your goals. We start with a situation analysis that includes the communications opportunities and challenges facing your organization. Then we help you define your organization’s communications goals and objectives, identify key audiences and their preferred communication channels, and develop messages tailored to each audience. To help you put your strategy into action, we work with you to develop tactics and craft evaluation strategies to assess the effectiveness of your plan.

Communication Audits

A communication audit can identify gaps in your overall strategy or in specific areas of your plan. Our audits begin with a discussion about your communications goals and challenges and the strategies and tactics you’ve used to engage your audiences. Then we conduct a thorough review of your communication channels and tactics and identify opportunities for improvement. We summarize our findings and develop specific recommendations we can help you incorporate into a new communications plan for your organization.

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