June is Effective Communications Month! Use these three tips to help you communicate more effectively with your target audiences.
1) Know your audience
Understanding your audience’s needs is key for crafting effective messages and strategies that resonate with and motivate them to act. Creating personas for each of your target audiences is a great way to foster this understanding, but the process can be time consuming. This “hack” from the Content Marketing Institute uses three simple questions to help you get started.
2) Have a plan
If effective communication is your destination, a communications plan is your roadmap. A strong plan lays out the goals and strategies you will use to reach your audiences. Key components include:
- A situation analysis – a bird’s eye view of where you are right now,
- Your target audiences
- Key messages – what you want your audiences to remember
- Tactics for disseminating your messages
- Success metrics
Need help getting started with your plan? Send us a message!
3) Act on your results
The success metrics in your communications plan are vital to determining the effectiveness of your tactics and messaging and, ultimately, your communication. Review these metrics regularly (quarterly is a good interval) and make changes to your strategy based on the results.
